They're perfectly juicy and rich and full of all of the right flavours. They're the kind of brands that don't just look good, but sound good and feel good. But what actually is a memorable brand and how do you create one?

As individuals, we all have our own opinions. Some of us voice them loudly and others don’t. But how do our opinions, our passions and our beliefs translate into our work life and should they be translated in the first place?

Influencer marketing has been getting a bit of a negative rap in the press recently, but we’re here to tell you that influencers are not the enemy of your brand. Rather, poorly written agreements or lack of any agreement at all might actually be the issue. In this new territory of influencer collaborations, you need a contract. Always. We have put together a check-list of the 5 must haves for any influencer collaboration agreement so you can give it a go yourself.

You know what they say - you never get a second chance to make a first impression! Breaking into the creative industries requires standing out from the rest.

The secret (sssh!) is in creating that wow-factor application which identifies you as a flamingo in a flock of pigeons.