As we enter our 6th year of Inka Creative, I’d like to salute to the past years that have shaped Inka (and myself!) into what it is today, by sharing some of the most important things I’ve learnt with you, our wonderful Inka family!

There’s nothing that floats our boat more at Inka Creative than an integrated marketing and communications campaign that is creative, relatable and interactive, which is why the campaign from Uber and Drinkwise from earlier in the year has caught our attention for all of the right reasons!

In a world of oversaturated media, heightened creativity and the fast-forwarding of TV commercials, it’s become damn near impossible for marketers to make brands stand out from the crowd.

To combat this, brands are more and more frequently turning to “experiential marketing” to show their value to customers in creative new ways and create more meaningful connections.

Whether you’re just starting out, changing paths or opting for a higher rung on the ladder, the way you present yourself matters. This is why building your own personal brand, or ‘persona,’ is as essential as that classic white t-shirt hanging in your wardrobe. We’ve put together some tips to get you started on your path towards building a banging personal brand.

Facebook is no longer a platform that simply connects people. As one of the world’s largest social networks, it can be one of the most powerful marketing platforms for your business with the right strategy and execution, especially since its acquisition of Instagram in 2012. It is important to learn how you can transform the way your business engages with customers using the latest tools and technologies Facebook offers.

When the two vibrant and talented dermal clinicians and business owners from Totally Skin & Beauty came to Inka late last year to find out the best way to re-launch their skin business, we were thrilled! (Office full of women, anyone!?)